The strategic partner for ambitious property brands, projects and people.
At Projects of Place, we specialise in unlocking opportunities for market differentiation, product innovation, customer engagement, and business transformation.
With over 20 years of experience, we create go-to-market strategies for new brands and projects, optimise marketing performance, and provide guidance to teams, ensuring alignment with stakeholder objectives.
Our team advises and supports leaders and teams to help grow brands and businesses while driving impactful results. Whether launching a new project or optimising performance for an existing one, we are committed to delivering strategies that achieve ambitious vision.
Our approach is always collaborative and direct, ensuring we unlock your unique market potential while bringing your vision to life. Our expertise spans residential-led mixed-use developments, high-density residential projects, regeneration schemes, Build to Rent, and Branded Residences.
In the past 12 months Projects of Place has been a trusted partner on over €1.5bn of real estate projects internationally.
How we realise ambitious vision.
Strategic Planning
We create comprehensive strategic and tactical plans to optimise a project’s unique opportunities and achieve cut-through in the marketplace, attracting and engaging customers while achieving commercial goals.
Marketing, Communications & Launch Strategy
Vision
We draw on over 20 years of international experience to define and articulate the project vision, identifying opportunities for differentiation to ensure market impact.
Project Vision, Value Proposition, Brand Strategy
Partnerships & Activations
We conceive and broker partnerships that activate and amplify brands and places to drive enduring demand. Our track record of collaborations includes tech innovators, experiential pop-ups, artists, social impact, hospitality, design and meanwhile use activations.
Collaborations, Activations & Meanwhile Use
Performance Optimisation
Whether you are at pre-launch stage, or in-market, we provide an audit of your strategy and performance, with insights and recommendations for optimisation against commercial targets. Recommendations can be implemented by your own team, or with our support.
Marketing and CX Audit & Optimisation
Project Team Set-Up
Our extensive, end-to-end sector experience enables us to assess team competencies, resource gaps and outsourced expertise requirements. We brief, negotiate and onboard the best talent and agencies to suit a client’s brand, budget and team chemistry.
Team Structure, Onboarding, Leadership & Development
Advisory & Guardianship
We are advisors and guardians, often retained to oversee implementation of the strategic vision, to support teams, facilitate project delivery and help business leaders make informed and strategic business decisions in the best interests of the project, its stakeholders and customers.
Vision & Brand Guardianship, Retained Advisory
Trusted by leading place-shapers
Project Case Studies
From The Archive
MARKETING PERFORMANCE OPTIMISATION, Build to Rent, London, 2024
BRAND VISION, VALUES & COMMUNICATIONS STRATEGY, Mixed-use regeneration, London, 2023
LUXURY RESORT BRANDED RESIDENCES, Greece, 2023
MARKETING PERFORMANCE OPTIMISATION, Build to Rent, London, 2024
ESTATE-WIDE ACTIVATION STRATEGY, Mixed-use regeneration, London, 2023
COMMUNICATIONS STRATEGY, Lisbon, 2021
BRANDED RESIDENCES, Sydney, 2022
MARKETING PERFORMANCE OPTIMISATION, Build to Rent, London, 2024
RETAIL ACTIVATION STRATEGY, Mixed Use Precinct, Sydney, 2022
COMMUNICATIONS STRATEGY, London Bridge Quarter, 2015
PROJECT MARKETING, Residential, Melbourne, 2022
BUSINESS STRATEGY, London, 2015
OFF-PLAN SALES STRATEGY, Mixed-use precinct, Sydney, 2020 - 2022
LAUNCH STRATEGY, Residential Development, Sydney, 2022
PENTHOUSE COLLECTION MARKETING & SALES STRATEGY, Mixed-use development, London, 2021
LAUNCH STRATEGY, International Real Estate Brand, Lisbon, 2020 - 2021
PROJECT MARKETING, elm apartments, Melbourne, 2012
BUSINESS DEVELOPMENT & MARKETING STRATEGY, Real Estate Consultancy, Lisbon, 2018 - 2022
OFF PLAN MARKETING & SALES STRATEGY, Residential, Melbourne, 2012
PROJECT MARKETING, Residential, Melbourne, 2009
MARKETING SUITE & SALES GALLERY, Mixed-use Precinct, Sydney, 2020
PROJECT MARKETING, Residential, Melbourne, 2022
MARKETING STRATEGY, Luxury Hotel, Sydney, 2022
OFF-PLAN MARKETING & SALES STRATEGY, Mixed-use precinct, Sydney, 2020-2022
CUSTOMER EXPERIENCE, Luxury Hotel, Sydney, 2022
PROJECT MARKETING, Private Developer, 2008 - 2022
COMMUNICATIONS STRATEGY, London Bridge Quarter, 2015
DIGITAL BRAND COMMUNICATIONS, London, 2015
PLACEMAKING STRATEGY, Regeneration scheme, London, 2015
OFF-PLAN PROJECT MARKETING & SALES STRATEGY, Residential Scheme, London, 2015
SOCIAL MEDIA STRATEGY, Real Estate Consultancy, New Developments, Dublin, 2019
OFF PLAN MARKETING & SALES STRATEGY, Mixed-use regeneration, Melbourne, 2010
BRAND PARTNERSHIP, Placemaking X Urban Farming, London, 2018
CUSTOMER EXPERIENCE & ACTIVATION STRATEGY, Mixed-use precinct, Sydney, 2020-2022
CO-WORK BUSINESS DEVELOPMENT STRATEGY, London, 2015
PROJECT MARKETING, Residential, Melbourne, 2008
PENTHOUSE COLLECTION MARKETING & SALES STRATEGY, Mixed-use development, London, 2021
COMMERCIAL MARKETING & SALES STRATEGY, Melbourne, 2012
COMMUNITY ENGAGEMENT STRATEGY, Mixed-use precinct, Sydney, 2020-2022
MARKETING SUITE & SALES GALLERY, Residential, London, 2014
PROJECT MARKETING, Residential, Sydney, 2013
OFF PLAN PROJECT MARKETING, Residential, Melbourne, 2009
OFF PLAN PROJECT MARKETING, Mixed-use regeneration, Melbourne, 2010
PROJECT MARKETING, Melbourne, 2012
DIGITAL MARKETING STRATEGY, Residential development, Sydney, 2012
LUXURY BUILD TO RENT, Residential, London, 2015
DIGITAL COMMUNICATIONS STRATEGY, London, 2017
MARKETING SUITE & SALES GALLERY, Residential, Sydney, 2014
HOSPITALITY PARTNERSHIPS & ACTIVATION, Mixed-use regeneration, Melbourne, 2010
LUXURY RESIDENTIAL, London, 2017
PLACEMAKING & MARKETING STRATEGY, Regeneration scheme, London, 2017
OFF-PLAN MARKETING & SALES STRATEGY, Residential Regeneration, London, 2015
OFF-PLAN PROJECT MARKETING & SALES STRATEGY, Residential Regeneration, London, 2017
BUSINESS DEVELOPMENT & COMMUNICATIONS STRATEGY, Proptech, London, 2019
MEANWHILE USE, Placemaking X Community Activation, London, 2015
DIGITAL MARKETING STRATEGY, Residential development, Sydney, 2012
PROJECT MARKETING, Residential, Sydney, 2013
CUSTOMER EXPERIENCE, Residential development, Sydney, 2013
PLACEMAKING STRATEGY, Regeneration scheme, London, 2015
CUSTOMER EXPERIENCE, Private Residential, London, 2017
BUILD TO RENT PROJECT MARKETING & LEASING STRATEGY, Residential, London, 2017
OFF PLAN PROJECT MARKETING, Residential, Melbourne, 2009
ESTATE-WIDE MARKETING STRATEGY, Mixed-use development, London, 2021
ESTATE-WIDE MARKETING STRATEGY, Mixed-use development, London, 2021
WELLNESS & REAL ESTATE, AMENITY & CUSTOMER EXPERIENCE, Sydney, 2020 - 2022
BUSINESS STRATEGY, Real Estate Consultancy, Lisbon, 2018 - 2022
CUSTOMER EXPERIENCE, Residential, Melbourne, 2010
BUSINESS STRATEGY, Real Estate Consultancy, Lisbon, 2018 - 2022
PENTHOUSE COLLECTION MARKETING & SALES STRATEGY, Mixed-use development, London, 2021
HOSPITALITY ACTIVATION, Luxury Hotel, Sydney, 2022
BUSINESS STRATEGY, Real Estate Consultancy, Lisbon, 2018 - 2022
HOSPITALITY ACTIVATION STRATEGY, Sydney, 2020 - 2022
HOSPITALITY ACTIVATION, Luxury Hotel, Sydney, 2022
PLACEMAKING STRATEGY, Regeneration scheme, London, 2015
LUXURY REAL ESTATE, Lisbon, 2020 - 2021
HOSPITALITY ACTIVATION, Luxury Hotel, Sydney, 2022
CUSTOMER EXPERIENCE, Residential, London, 2017
DIGITAL MARKETING AUDIT, Residential Masterplan, Lisbon, 2018
WELLNESS CENTRE, 2022
RESIDENT AMENITY & CUSTOMER EXPERIENCE, Sydney, 2020 - 2022
WELLNESS CENTRE, 2022
PROJECT MARKETING, Residential, Melbourne, 2010
BRAND STRATEGY, Private Developer, Melbourne 2014
CUSTOMER EXPERIENCE STRATEGY, London, 2017
LUXURY RESIDENTIAL MARKETING & SALES, London, 2017
LUXURY REAL ESTATE, Lisbon, 2020 - 2021
SOCIAL MEDIA STRATEGY, Real Estate Consultancy, New Developments, Dublin, 2019
MARKETING & COMMUNICATIONS STRATEGY, Lisbon, 2020 - 2021
PLACEMAKING STRATEGY, Regeneration scheme, London, 2015