Sweden’s Fantastic Frank launches in Portugal

LISBON 2020 - 2021

BUSINESS STRATEGY

MARKETING & COMMUNICATIONS STRATEGY

BRAND LAUNCH

Identifying an opportunity in the market for a new style of agency that raised the bar on aesthetics, marketing and service, Projects of Place helped to broker the arrival of Stockholm-based Fantastic Frank Real Estate to Portugal, launching it’s first office in Lisbon, in 2021.

With a strong understanding of the brand’s target audiences and potential future ambassadors, a multi-channel marketing and communications strategy helped Fantastic Frank Lisbon quickly gain recognition from the design community and property- hunters alike, as the go-to for design-led property in Portugal.

Projects of Place provided strategic marketing and operations consultancy to the Lisbon team throughout its first year in operation, working closely with the Swedish founders to set the benchmark for quality the brand is renowned for and to set a framework for the growing Lisbon team to be guided by.

Fantastic Frank Lisbon is a proud member of the global Fantastic Frank family, founded in 2010 in Stockholm and since expanding into cities including Barcelona, Ibiza, Berlin, Copenhagen and Dubai.