The strategic partner for ambitious property brands, projects and people.
Projects of Place partners with innovators, place-shapers and game-changers in the property sector to define and deliver ambitious vision.
We combine brand excellence with commercial success, leveraging over 20 years of expertise to unlock unique market opportunities. Our approach is collaborative and straightforward, focused on identifying what makes your project stand out from the crowd.
From large residential and mixed-use regeneration precincts to Build to Rent, and Branded Residences, Projects of Place has delivered more than 50 successful residential projects across international markets.
We collaborate with
Innovators
We identify opportunities for product innovation, market differentiation, customer engagement and business transformation.
Place-Shapers
We devise go-to-market strategies for new brands and projects, and optimise marketing performance for projects in-market.
Game-Changers
We advise and support leaders and teams, helping grow brands and businesses while delivering on stakeholder objectives.
The strategic partner for ambitious property brands, projects and people.
The strategic partner for ambitious property brands, projects and people.
The strategic partner for ambitious property brands, projects and people. The strategic partner for ambitious property brands, projects and people.
About Us
Projects of Place was founded in 2013 by Caitlin Ure, a business and marketing strategist with over 20 years of experience leading property development projects and teams internationally.
Caitlin’s ability to simplify complex ideas and translate them into actionable strategies has seen her successfully direct and deliver visionary real estate projects for some of the most recognised and awarded property developers and brands in the UK, Europe and Australia.
Caitlin’s expertise lies in defining a project’s vision and bringing it to life through innovative brand, marketing, and communications strategies. Specializing in residential-led and mixed-use schemes, she consistently delivers commercial success in highly competitive markets.
Driven by a passion for uncovering unique market opportunities, Caitlin leads with ingenuity and a resourceful, results-driven approach. Her collaborative style ensures that both businesses and the individuals who lead them benefit from her strategic guidance.
Since founding Projects of Place, she has grown the business into a platform that not only adds tangible value to property businesses but also supports professionals through the launch of POP in 2023 — a strategic toolkit for property industry leaders.
Originally from Melbourne, Caitlin founded Projects of Place in London before relocating to Lisbon in 2018, where she continues to manage global projects.
What our clients say (with no prompting)
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“Caitlin quickly understands a problem and possible solutions. She is incredibly strategic, with the ability to deconstruct complex matters into simplified, joined-up solutions.”
CEO, Property Development
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“She is amazingly strategic, positive and respectful and this is infectious amongst a project team.”
Managing Director, Property Development
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“Caitlin has the ability to take something average - or even good - and make it exponentially great.”
Founder, Property Consultancy
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'Caitlin integrates seamlessly, identifying members of the team whose talents are under-recognised or under-utilised. Through her unique leadership style, Caitlin helped these individuals realise their confidence while showing the business their potential.'
CEO, Property Development
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“Caitlin is very good at helping people evolve. She is encouraging and reassuring, she is meticulous and she draws this out of others she works with.”
Founder, Property Marketing Consultancy
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Introducing The Property Marketing Playbook by POP.
Developed by property marketers for property marketers, The Property Marketing Playbook serves as an essential toolkit of strategic resources designed to provide brands, projects, and individuals with a competitive edge.
Whether you’re just starting out or looking to sharpen your skills, The Property Marketing Playbook is your go-to resource for mastering the art of property marketing and overcoming the obstacles that can hinder your professional growth and success.
Our Work & Inspiration
